FENTON was created in 2006 by designer Dana Lorenz. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute, Dana entered the fashion industry, working for Gucci and Donna Karan. Immediate press and retail attention followed, and with a story in American Vogue about the launch, Fenton was soon carried at the top retailers worldwide, including Barneys, Ikram, Colette, 10 Corso Como, Liberty and Lane Crawford.
FENTON is an elaborate mix of unexpected elements. The aesthetic inspires fantasy, and is always derived from a strong pop culture reference and point of view. The pieces are strong statements and each are little worlds all their own. Rope, crystals, chains and pearls find themselves wrapped, twisted and bound together in a unique assemblage signature to the brand.
Dana has collaborated with ready to wear designers such as Proenza Schouler and Thakoon for runway, and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and J. Crew.