by Jay-Z
“When I first started working on this book, I told my editor that I wanted to do three important things. The first was to make the case that hip-hop lyrics-not just my lyrics, but those of every great MC-are poetry if you look at them closely enough. The second was that I wanted the book to tell a little bit of the story of my generation, to show the context for the choices we made at a violent and chaotic crossroads in recent history. And the third piece was that I wanted the book to show how hip-hop created a way to take a
very specific and powerful experience and turn it into a story that everyone in the world could feel and relate to.”
Jay-Z/Decoded
Produced by creative agency Droga5, the game launches on October 18th and five to ten new pages from DECODED will be unveiled each day, until the contest ends on November 20th. Players of the game answer clues to find the DECODED pages in the online game experience at Bing.com/jay-z, or in-person by locating the clues in NYC, London and beyond. Any player who locates a page online, or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by JAY-Z. All participants will be entered for a grand prize: two tickets to JAY-Z and Coldplay in concert in Las Vegas on New Year’s Eve.
No comments:
Post a Comment